Please check Google Scholar and DBLP for a full list of publications.

Conferences are the top-tier academic publishing venues in computer science and information science (CS/IS). Thus, the majority of my research is published in CS/IS conference proceedings.

* indicates shared first authorship.

Conference Publications

  1. Aunties, Strangers, and the FBI: Online Privacy Concerns and Experiences of Muslim-American Women
    Tanisha Afnan, Yixin Zou, Maryam Mustafa, Mustafa Naseem, Florian Schaub
    Symposium On Usable Privacy and Security (SOUPS). 2022.

  2. Trauma-Informed Computing: Towards Safer Technology Experiences for All
    Janet Chen*, Allison McDonald*, Yixin Zou*, Emily Tseng, Kevin Roundy, Acar Tamersoy, Florian Schaub, Thomas Ristenpart, Nicola Dell
    ACM Conference on Human Factors in Computing Systems (CHI). 2022.
    link
    pdf
    BibTeX
    slides
    video

  3. The Role of Computer Security Customer Support in Helping Survivors of Intimate Partner Violence
    Yixin Zou, Allison McDonald, Julia Narakornpichit, Nicola Dell, Thomas Ristenpart, Kevin Roundy, Florian Schaub, Acar Tamersoy
    USENIX Security Symposium. 2021.
    link
    pdf
    BibTeX
    press
    slides
    video

  4. "Now I'm a bit angry:" Individuals' Awareness, Perception, and Responses to Data Breaches that Affected Them
    Peter Mayer*, Yixin Zou*, Florian Schaub, Adam Aviv
    USENIX Security Symposium. 2021.
    link
    pdf
    BibTeX
    press
    slides
    video

  5. Toggles, Dollar Signs, and Triangles: How to (In)Effectively Convey Privacy Choices with Icons and Link Texts
    Hana Habib*, Yixin Zou*, Yaxing Yao, Alessandro Acquisti, Lorrie Faith Cranor, Joel Reidenberg, Norman Sadeh, Florian Schaub
    ACM Conference on Human Factors in Computing Systems (CHI). 2021.
    link
    pdf
    BibTeX
    press
    slides
    video

  6. Examining the Adoption and Abandonment of Security, Privacy, and Identity Theft Protection Practices
    Best Paper Honorable Mention
    Yixin Zou, Kevin Roundy, Acar Tamersoy, Saurabh Shintre, Johann Roturier, Florian Schaub
    ACM Conference on Human Factors in Computing Systems (CHI). 2020.
    link
    pdf
    BibTeX
    press
    slides

  7. "It's a scavenger hunt": Usability of Websites' Opt-Out and Data Deletion Choices
    Hana Habib, Sarah Pearman, Jiamin Wang, Yixin Zou, Alessandro Acquisti, Lorrie Faith Cranor, Norman Sadeh, Florian Schaub
    ACM Conference on Human Factors in Computing Systems (CHI). 2020.
    link
    pdf
    BibTeX
    slides
    video

  8. "We Can't Live Without Them!" App Developers' Adoption of Ad Networks and Their Considerations of Consumer Risks
    Abraham H. Mhaidli, Yixin Zou, Florian Schaub
    Symposium On Usable Privacy and Security (SOUPS). 2019.
    link
    pdf
    BibTeX
    press
    slides
    video

  9. An Empirical Analysis of Data Deletion and Opt-Out Choices on 150 Websites
    Hana Habib, Yixin Zou, Aditi Jannu, Neha Sridhar, Chelse Swoopes, Alessandro Acquisti, Lorrie Faith Cranor, Norman Sadeh, Florian Schaub
    Symposium On Usable Privacy and Security (SOUPS). 2019.
    link
    pdf
    BibTeX
    press
    slides
    video

  10. You 'Might' Be Affected: An Empirical Analysis of Readability and Usability Issues in Data Breach Notifications
    Yixin Zou, Shawn Danino, Kaiwen Sun, Florian Schaub
    ACM Conference on Human Factors in Computing Systems (CHI). 2019.
    link
    pdf
    BibTeX
    press
    slides

  11. Put Your Warning Where Your Link Is: Improving and Evaluating Email Phishing Warnings
    Best Paper Honorable Mention
    Justin Petelka, Yixin Zou, Florian Schaub
    ACM Conference on Human Factors in Computing Systems (CHI). 2019.
    link
    pdf
    BibTeX

  12. "I've Got Nothing to Lose": Consumers' Risk Perceptions and Protective Actions after the Equifax Data Breach
    Distinguished Paper Award
    Yixin Zou, Abraham H. Mhaidli, Austin McCall, Florian Schaub
    Symposium On Usable Privacy and Security (SOUPS). 2018.
    link
    pdf
    BibTeX
    press
    slides


Journal & Magazine Publications

  1. Child Safety in the Smart Home: Parents' Perceptions, Needs, and Mitigation Strategies
    Kaiwen Sun, Yixin Zou, Jenny Radesky, Christopher Brooks, Florian Schaub
    Proceedings of the ACM on Human-Computer Interaction, 5(CSCW2), 471:1--471:41. 2021.
    link
    pdf
    BibTeX

  2. Listen Only When Spoken To: Interpersonal Communication Cues as Smart Speaker Privacy Controls
    Abraham H. Mhaidli, Manikandan Venkatesh, Yixin Zou, Florian Schaub
    Proceedings on Privacy Enhancing Technologies (PoPETs), 2020(2), 251-270. 2020.
    link
    pdf
    BibTeX

  3. Beyond Mandatory: Making Data Breach Notifications Useful for Consumers
    Yixin Zou, Florian Schaub
    IEEE Security & Privacy, 17(2), 67-72. 2019.
    link
    pdf
    BibTeX


Workshop Papers

  1. An Empirical Analysis of Online Consent and Opt-Out Experiences
    Hana Habib, Yixin Zou, Aditi Jannu, Chelse Swoopes, Lorrie Faith Cranor, Florian Schaub
    Annual Privacy Law Scholars Conference (PLSC). 2018.
    pdf
    BibTeX

  2. Concern But No Action: Consumers' Reactions to the Equifax Data Breach
    Yixin Zou, Florian Schaub
    ACM Conference on Human Factors in Computing Systems (CHI), Late Breaking Work. 2018.
    link
    pdf
    BibTeX


Technical Reports

  1. CCPA Opt-Out Icon Testing – Phase 2
    Lorrie Faith Cranor, Hana Habib, Yaxing Yao, Yixin Zou, Alessandro Acquisti, Joel Reidenberg, Norman Sadeh, Florian Schaub
    Report submitted to the California Office of the Attorney General to support the preliminary rulemaking of the California Consumer Privacy Act (CCPA). 2020.
    pdf
    BibTeX

  2. User Testing of the Proposed CCPA Do-Not-Sell Icon
    Lorrie Faith Cranor, Hana Habib, Yixin Zou, Alessandro Acquisti, Joel Reidenberg, Norman Sadeh, Florian Schaub
    Report submitted to the California Office of the Attorney General to support the preliminary rulemaking of the California Consumer Privacy Act (CCPA). 2020.
    pdf
    BibTeX

  3. Design and Evaluation of a Usable Icon and Tagline to Signal an Opt-Out of the Sale of Personal Information as Required by CCPA
    Lorrie Faith Cranor, Hana Habib, Yixin Zou, Alessandro Acquisti, Joel Reidenberg, Norman Sadeh, Florian Schaub
    Report submitted to the California Office of the Attorney General to support the preliminary rulemaking of the California Consumer Privacy Act (CCPA). 2020.
    pdf
    BibTeX