Please check my Google Scholar, DBLP, and CV for a full list of publications.
Conferences are the top-tier academic publishing venues in computer science and information science (CS/IS). Thus, the majority of my research is published in CS/IS conference proceedings.
* shared first authorship.
Peer-reviewed Conference Proceedings
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Digital Security — A Question of Perspective. A Large-Scale Telephone Survey with Four At-Risk User Groups
Franziska Herbert, Steffen Becker, Annalina Buckmann, Marvin Kowalewski, Jonas Hielscher, Yasemin Acar, Markus Dürmuth, Yixin Zou, Angela Sasse
IEEE Symposium on Security and Privacy (Oakland). 2024.
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Aunties, Strangers, and the FBI: Online Privacy Concerns and Experiences of Muslim-American Women
Tanisha Afnan, Yixin Zou, Maryam Mustafa, Mustafa Naseem, Florian Schaub
Symposium On Usable Privacy and Security (SOUPS). 2022.
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Trauma-Informed Computing: Towards Safer Technology Experiences for All
Janet Chen*, Allison McDonald*, Yixin Zou*, Emily Tseng, Kevin Roundy, Acar Tamersoy, Florian Schaub, Thomas Ristenpart, Nicola Dell
ACM Conference on Human Factors in Computing Systems (CHI). 2022.
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The Role of Computer Security Customer Support in Helping Survivors of Intimate Partner Violence
Yixin Zou, Allison McDonald, Julia Narakornpichit, Nicola Dell, Thomas Ristenpart, Kevin Roundy, Florian Schaub, Acar Tamersoy
USENIX Security Symposium. 2021.
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"Now I'm a bit angry:" Individuals' Awareness, Perception, and Responses to Data Breaches that Affected Them
Peter Mayer*, Yixin Zou*, Florian Schaub, Adam Aviv
USENIX Security Symposium. 2021.
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Toggles, Dollar Signs, and Triangles: How to (In)Effectively Convey Privacy Choices with Icons and Link Texts
Hana Habib*, Yixin Zou*, Yaxing Yao, Alessandro Acquisti, Lorrie Faith Cranor, Joel Reidenberg, Norman Sadeh, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI). 2021.
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Examining the Adoption and Abandonment of Security, Privacy, and Identity Theft Protection Practices
Best Paper Honorable Mention
Yixin Zou, Kevin Roundy, Acar Tamersoy, Saurabh Shintre, Johann Roturier, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI). 2020.
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"It's a scavenger hunt": Usability of Websites' Opt-Out and Data Deletion Choices
Hana Habib, Sarah Pearman, Jiamin Wang, Yixin Zou, Alessandro Acquisti, Lorrie Faith Cranor, Norman Sadeh, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI). 2020.
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"We Can't Live Without Them!" App Developers' Adoption of Ad Networks and Their Considerations of Consumer Risks
Abraham H. Mhaidli, Yixin Zou, Florian Schaub
Symposium On Usable Privacy and Security (SOUPS). 2019.
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An Empirical Analysis of Data Deletion and Opt-Out Choices on 150 Websites
Hana Habib, Yixin Zou, Aditi Jannu, Neha Sridhar, Chelse Swoopes, Alessandro Acquisti, Lorrie Faith Cranor, Norman Sadeh, Florian Schaub
Symposium On Usable Privacy and Security (SOUPS). 2019.
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You 'Might' Be Affected: An Empirical Analysis of Readability and Usability Issues in Data Breach Notifications
Yixin Zou, Shawn Danino, Kaiwen Sun, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI). 2019.
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Put Your Warning Where Your Link Is: Improving and Evaluating Email Phishing Warnings
Best Paper Honorable Mention
Justin Petelka, Yixin Zou, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI). 2019.
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"I've Got Nothing to Lose": Consumers' Risk Perceptions and Protective Actions after the Equifax Data Breach
Distinguished Paper Award
Yixin Zou, Abraham H. Mhaidli, Austin McCall, Florian Schaub
Symposium On Usable Privacy and Security (SOUPS). 2018.
Peer-reviewed Journal Articles
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Unfulfilled Promises of Child Safety and Privacy: Portrayals and Use of Children in Smart Home Marketing
Kaiwen Sun, Jingjie Li, Yixin Zou, Jenny Radesky, Christopher Brooks, Florian Schaub
Proceedings of the ACM on Human-Computer Interaction (CSCW). 2024.
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Cross-Contextual Examination of Older Adults' Privacy Concerns, Behaviors, and Vulnerabilities
Yixin Zou, Kaiwen Sun, Tanisha Afnan, Ruba Abu-Salma, Robin Brewer, Florian Schaub
Proceedings on Privacy Enhancing Technologies (PoPETs). 2024.
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Awareness, Intention, (In)Action: Individuals' Reactions to Data Breaches
Peter Mayer, Yixin Zou, Byron Lowens, Hunter Dyer, Khue Le, Florian Schaub, Adam Aviv
ACM Transactions on Computer-Human Interaction (TOCHI), 30(5), 77:1--77:53. 2023.
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Child Safety in the Smart Home: Parents' Perceptions, Needs, and Mitigation Strategies
Kaiwen Sun, Yixin Zou, Jenny Radesky, Christopher Brooks, Florian Schaub
Proceedings of the ACM on Human-Computer Interaction, 5(CSCW2), 471:1--471:41. 2021.
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Listen Only When Spoken To: Interpersonal Communication Cues as Smart Speaker Privacy Controls
Abraham H. Mhaidli, Manikandan Venkatesh, Yixin Zou, Florian Schaub
Proceedings on Privacy Enhancing Technologies (PoPETs), 2020(2), 251-270. 2020.
Magazine Articles
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Beyond Mandatory: Making Data Breach Notifications Useful for Consumers
Yixin Zou, Florian Schaub
IEEE Security & Privacy, 17(2), 67-72. 2019.
Technical Reports
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CCPA Opt-Out Icon Testing – Phase 2
Lorrie Faith Cranor, Hana Habib, Yaxing Yao, Yixin Zou, Alessandro Acquisti, Joel Reidenberg, Norman Sadeh, Florian Schaub
Report submitted to the California Office of the Attorney General to support the preliminary rulemaking of the California Consumer Privacy Act (CCPA). 2020.
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User Testing of the Proposed CCPA Do-Not-Sell Icon
Lorrie Faith Cranor, Hana Habib, Yixin Zou, Alessandro Acquisti, Joel Reidenberg, Norman Sadeh, Florian Schaub
Report submitted to the California Office of the Attorney General to support the preliminary rulemaking of the California Consumer Privacy Act (CCPA). 2020.
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Design and Evaluation of a Usable Icon and Tagline to Signal an Opt-Out of the Sale of Personal Information as Required by CCPA
Lorrie Faith Cranor, Hana Habib, Yixin Zou, Alessandro Acquisti, Joel Reidenberg, Norman Sadeh, Florian Schaub
Report submitted to the California Office of the Attorney General to support the preliminary rulemaking of the California Consumer Privacy Act (CCPA). 2020.