Below are selected publications. Please check my Google Scholar and CV for a complete list of publications.
In computer science and information science (CS/IS) research, top-tier conferences are highly selective venues for archival papers only, comparable to journals in other disciplines for their selectivity, visibility, and impact. Thus, the majority of my research is published in conference proceedings. One may refer to the CORE Rankings and the acceptance rate for a general idea of a conference’s standing.
* equal contributions.
Beyond “Vulnerable Populations”: A Unified Understanding of Vulnerability From A Socio-Ecological Perspective
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pdf
Xinru Tang, Gabriel Lima, Li Jiang, Lucy Simko, Yixin Zou
Proceedings of the ACM on Human-Computer Interaction (CSCW)
“No, I Can’t Be a Security Personnel on Your Phone”: Security and Privacy Threats From Sharing Infrastructure in Rural Ghana
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pdf
Emmanuel Tweneboah, Collins W. Munyendo, Yixin Zou
USENIX Security Symposium
Digital Security Perceptions and Practices Around the World: A WEIRD Versus Non-WEIRD Comparison
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pdf
Franziska Herbert*, Collins W. Munyendo*, Jonas Hielscher, Steffen Becker, Yixin Zou
USENIX Security Symposium
More than Usability: Differential Access to Digital Security and Privacy
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pdf
Annalina Buckmann, Jan Magnus Nold, Yasemin Acar, Yixin Zou
Symposium on Usable Privacy and Security (SOUPS)
Misalignments and Demographic Differences in Expected and Actual Privacy Settings on Facebook
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pdf
Byron Lowens, Sean Scarnecchia, Jane Im, Tanisha Afnan, Annie Chen, Yixin Zou, Florian Schaub
Proceedings on Privacy Enhancing Technologies (PoPETs)
“What are they gonna do with my data?”: Privacy Expectations, Concerns, and Behaviors in Virtual Reality
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pdf |
slides
Abhinaya S.B., Abhishri Agrawal, Yaxing Yao, Yixin Zou, Anupam Das
Proceedings on Privacy Enhancing Technologies (PoPETs)
Privacy Perceptions and Behaviors Towards Targeted Advertising on Social Media: A Cross-Country Study on the Effect of Culture and Religion
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pdf |
slides
Smirity Kaushik, Tanusree Sharma, Yaman Yu, Amna F. Ali, Bart Piet Knijnenburg, Yang Wang, Yixin Zou
Proceedings on Privacy Enhancing Technologies (PoPETs)
SoK: A Privacy Framework for Security Research Using Social Media Data
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pdf |
slides |
poster
Kyle Beadle, Kieron Ivy Turk, Aliai Eusebi, Mindy Tran, Marilyne Ordekian, Enrico Mariconti, Yixin Zou*, Marie Vasek*
IEEE Symposium on Security and Privacy (Oakland)
Runner-up for CNIL-EHESS Award in Social Science
[Selected for presentation at the CNIL Privacy Day 2025]
Lay Perceptions of Algorithmic Discrimination in the Context of Systemic Injustice
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pdf |
video
Gabriel Lima, Nina Grgić-Hlača, Markus Langer, Yixin Zou
ACM Conference on Human Factors in Computing Systems (CHI)
Best Paper Honorable Mention Award
“Auntie, Please Don’t Fall for Those Smooth Talkers”: How Chinese Younger Family Members Safeguard Seniors from Online Fraud
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pdf |
video
Yue Deng, Changyang He, Yixin Zou, Bo Li
ACM Conference on Human Factors in Computing Systems (CHI)
Encouraging Users to Change Breached Passwords Using the Protection Motivation Theory
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pdf |
slides |
video
Yixin Zou, Khue Le, Peter Mayer, Alessandro Acquisti, Adam Aviv, Florian Schaub
ACM Transactions on Computer-Human Interaction (TOCHI)
[Selected for presentation at the CNIL Privacy Day 2024]
Unfulfilled Promises of Child Safety and Privacy: Portrayals and Use of Children in Smart Home Marketing
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pdf
Kaiwen Sun, Jingjie Li, Yixin Zou, Jenny Radesky, Christopher Brooks, Florian Schaub
Proceedings of the ACM on Human-Computer Interaction (CSCW)
[Selected for presentation at the CNIL Privacy Day 2024]
Cross-Contextual Examination of Older Adults’ Privacy Concerns, Behaviors, and Vulnerabilities
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pdf |
slides
Yixin Zou, Kaiwen Sun, Tanisha Afnan, Ruba Abu-Salma, Robin Brewer, Florian Schaub
Proceedings on Privacy Enhancing Technologies (PoPETs)
Explainability as a Requirement for Hardware: Introducing Explainable Hardware (XHW)
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pdf
Timo Speith, Julian Speith, Steffen Becker, Yixin Zou, Asia Biega, Christof Paar
IEEE International Requirements Engineering Conference (RE)
Digital Security — A Question of Perspective. A Large-Scale Telephone Survey with Four At-Risk User Groups
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pdf |
slides |
poster
Franziska Herbert, Steffen Becker, Annalina Buckmann, Marvin Kowalewski, Jonas Hielscher, Yasemin Acar, Markus Dürmuth, Yixin Zou, Angela Sasse
IEEE Symposium on Security and Privacy (Oakland)
Awareness, Intention, (In)Action: Individuals’ Reactions to Data Breaches
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pdf |
slides |
video
Peter Mayer, Yixin Zou, Byron Lowens, Hunter Dyer, Khue Le, Florian Schaub, Adam Aviv
ACM Transactions on Computer-Human Interaction (TOCHI)
[Selected for presentation at the FTC PrivacyCon 2024]
Understanding and Improving Consumers’ Adoption of Online Privacy-Protective Behaviors
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pdf |
press |
slides
Yixin Zou
PhD Dissertation, University of Michigan School of Information
ACM SIGCHI Outstanding Dissertation Award
Aunties, Strangers, and the FBI: Online Privacy Concerns and Experiences of Muslim-American Women
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pdf |
press |
slides |
video
Tanisha Afnan, Yixin Zou, Maryam Mustafa, Mustafa Naseem, Florian Schaub
Symposium On Usable Privacy and Security (SOUPS)
Trauma-Informed Computing: Towards Safer Technology Experiences for All
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pdf |
press |
slides |
video
Janet Chen*, Allison McDonald*, Yixin Zou*, Emily Tseng, Kevin Roundy, Acar Tamersoy, Florian Schaub, Thomas Ristenpart, Nicola Dell
ACM Conference on Human Factors in Computing Systems (CHI)
Child Safety in the Smart Home: Parents’ Perceptions, Needs, and Mitigation Strategies
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pdf
Kaiwen Sun, Yixin Zou, Jenny Radesky, Christopher Brooks, Florian Schaub
Proceedings of the ACM on Human-Computer Interaction (CSCW)
[Selected for presentation at the FTC PrivacyCon 2022]
The Role of Computer Security Customer Support in Helping Survivors of Intimate Partner Violence
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pdf |
press |
slides |
video
Yixin Zou, Allison McDonald, Julia Narakornpichit, Nicola Dell, Thomas Ristenpart, Kevin Roundy, Florian Schaub, Acar Tamersoy
USENIX Security Symposium
“Now I’m a bit angry:” Individuals’ Awareness, Perception, and Responses to Data Breaches that Affected Them
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pdf |
press |
slides |
video
Peter Mayer*, Yixin Zou*, Florian Schaub, Adam Aviv
USENIX Security Symposium
[Selected for presentation at the FTC PrivacyCon 2021]
Toggles, Dollar Signs, and Triangles: How to (In)Effectively Convey Privacy Choices with Icons and Link Texts
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pdf |
press |
slides |
video
Hana Habib*, Yixin Zou*, Yaxing Yao, Alessandro Acquisti, Lorrie Faith Cranor, Joel Reidenberg, Norman Sadeh, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI)
[Icon recommendation adopted into the California Consumer Privacy Act (CCPA) regulations]
Examining the Adoption and Abandonment of Security, Privacy, and Identity Theft Protection Practices
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pdf |
press |
slides
Yixin Zou, Kevin Roundy, Acar Tamersoy, Saurabh Shintre, Johann Roturier, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI)
Best Paper Honorable Mention Award
[Selected for presentation at the FTC PrivacyCon 2020]
“It’s a scavenger hunt”: Usability of Websites’ Opt-Out and Data Deletion Choices
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pdf |
slides |
video
Hana Habib, Sarah Pearman, Jiamin Wang, Yixin Zou, Alessandro Acquisti, Lorrie Faith Cranor, Norman Sadeh, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI)
Listen Only When Spoken To: Interpersonal Communication Cues as Smart Speaker Privacy Controls
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pdf
Abraham H. Mhaidli, Manikandan Venkatesh, Yixin Zou, Florian Schaub
Proceedings on Privacy Enhancing Technologies (PoPETs)
“We Can’t Live Without Them!” App Developers’ Adoption of Ad Networks and Their Considerations of Consumer Risks
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pdf |
press |
slides |
video
Abraham H. Mhaidli, Yixin Zou, Florian Schaub
Symposium On Usable Privacy and Security (SOUPS)
An Empirical Analysis of Data Deletion and Opt-Out Choices on 150 Websites
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pdf |
press |
slides |
video
Hana Habib, Yixin Zou, Aditi Jannu, Neha Sridhar, Chelse Swoopes, Alessandro Acquisti, Lorrie Faith Cranor, Norman Sadeh, Florian Schaub
Symposium On Usable Privacy and Security (SOUPS)
[Selected for presentation at the FTC PrivacyCon 2020]
You ‘Might’ Be Affected: An Empirical Analysis of Readability and Usability Issues in Data Breach Notifications
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pdf |
press |
slides
Yixin Zou, Shawn Danino, Kaiwen Sun, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI)
[Selected for presentation at the FTC PrivacyCon 2019]
Put Your Warning Where Your Link Is: Improving and Evaluating Email Phishing Warnings
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pdf
Justin Petelka, Yixin Zou, Florian Schaub
ACM Conference on Human Factors in Computing Systems (CHI)
Best Paper Honorable Mention Award
Beyond Mandatory: Making Data Breach Notifications Useful for Consumers
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pdf
Yixin Zou, Florian Schaub
IEEE Security & Privacy Magazine
“I’ve Got Nothing to Lose”: Consumers’ Risk Perceptions and Protective Actions after the Equifax Data Breach
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pdf |
press |
slides
Yixin Zou, Abraham H. Mhaidli, Austin McCall, Florian Schaub
Symposium On Usable Privacy and Security (SOUPS)
Disgintuished Paper Award
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